While some major fashion shows are fully reviving live runway shows, Rakuten Fashion Week TOKYO 2023 A/W season has secured the stage for online shows with “the new format” learnt from the pandemic.
Of 58 houses on the official Tokyo calendar, 42 brands presented in-person runway shows with the remaining 16 labels opting for digital presentations during the six-day parade, which started on March 13.
“As we move along to an era of with-Corona after surviving a global pandemic, the Japan Fashion Week Organization, rather than simply returning to how things were before the corona pandemic, will be changing directions towards a new stage for further developments, with the fusing of digital and physical,” Japan Fashion Week (JFW) Organization said in a statement.
“The new formats” were cultivated for these past two years during which the event was canceled once and many collections were presented online, it said.
Japanese brand 08sircus, making its first participation in the biannual event, presented a digital show this time as models, wearing stylish outerwear in mostly black, moved freely in an empty warehouse. Oversize knit sweaters in red and sleeveless long coats gave the collection snap.
Japanese brand RAINMAKER also presented a video collection as models whose faces were covered with veils walked across the grass outside against the backdrop of Mt. Fuji.
RAINMAKER designer Kohichi Watanabe said his latest collection was inspired by traditional Japanese culture, including “ukiyo-e” woodblock prints and “karesansui” or the nation’s traditional rock garden.
“I wanted to convey them in a modern way for this collection. As for the colors that make up the collection, I mainly used gentle, natural colors such as ebony, tea-brown, green, and indigo,” Watanabe said.