Commercial / Product

As you would expect, with this method you will be charged a flat hourly or daily rate for our services. For example, we charge $200/hour or $1,600/day for still images and $300/hour or $2,400/day for 360 images (because they require more specialized attention and software).

If your project has specialized image requirements that change from product to product we would find it difficult to estimate daily production. For this reason we would opt for an hourly or daily rate.

With this method we charge by the product. For example, at $40/product for 100 products, the total project cost would be $4,000. You would only get 200 photos maximum and would have to pay extra to get any other photos you would need.

With ‘by the product’ projects, this service may allow for unlimited images per product. This is definitely an advantage for you but it is also why we are careful with this pricing structure – we could end up producing more images than we are budgeted for.

This pricing structure set with 2 conditions:

• The number of images per product has a maximum limited to no more than 2 final images per product, images over-and-above the maximum will be charged at a specified rate. This protects myself if the customer requests many images per product.
• Each product category will have its own per product rate. For example, a project for a bike manufacturer, pedals and brake parts could be charged at a different rate than frames and wheels. This protects us if some of the product categories are difficult to photograph.

‘By the product’ pricing is usually tiered. The table below shows how this works:

Similar to by the product, with this method you will be charged a price for each image produced. For example, if the per image rate is $14 and you have 100 products requiring a total of 250 images your total project cost would be $3,500.

This is the preferred pricing structure for us because:

• It matches their cost structure – they incur costs each time they capture, edit, QA, and format an image and therefore it is best that they charge by the image.
• They get paid for every image they produce for their customer (unlike with a flat rate per product regardless of the number of images produced).

‘By the image’ pricing works fine for customers as well as long as you invest the time in analyzing your image requirements. This is not a difficult process, here are the steps:

• Categorize the products you need images for. There are 2 ways to go about this:
• Put them in standard product categories e.g. a bike manufacturer has brake, gear, frame, and accessory products.
• Put them in photography categories e.g. a bike manufacturer has small products (brake parts, accessories), medium products (handle bars, seats, brake parts, rail components), and large products (frames, wheels).
• Total the number of products you have in each product or photography category.
• Determine the number of images you require for each product or photography category. In the bike example, for wheels you might want 3 images – a front image of the full wheel, a close-up of the tire tread, and a close-up of the spokes.
• Total the number of images required in each product or photography category by multiplying the number of products in each category by the number of images required for the category.
• Add up all the images required in all the categories. This will give you the total number of images you require for your entire project.

Now that you know all your product or photography categories and the number of images required in each category the service provider can come up with an accurate per image price for each category and therefore the total cost for the project.

Because ‘by the image’ pricing is fair for both us and customer it is the most common method.

We tier our ‘by the image’ charges. Here is what this looks like: