Most people tend to think that runway shows are more for haute couture or expensive designer labels like you would see at Paris Fashion Week. One fashion capital that has really perfected this concept of the current collection fashion show is probably Japan… popular domestic fashion brands come together to host the Tokyo Girls Collection. Fashion Shows come around twice every year, Spring/Summer (S/S) and Autumn/Winter (A/W).

About Client & Task

Fashion Show

Event:
Fashion Week Tokyo

Creative direction: 
Shogunmaster Photography

Photographer: 
Jeffrey Johnston

About Process:

“Fashion Week” is a fashion festival held twice a year in the world’s fashion cities during which the trends for the next season are born from the latest collections that are unveiled at fashion shows and exhibitions.

Out of the world’s fashion weeks, those held in Paris, Milan, London, New York and Tokyo are regarded as having the most potential for disseminating information due to their history and the amount of buzz surrounding them. These five fashion weeks are the most known fashion weeks in the world and have much influence of the fashion world. The fashion week held in Tokyo is the “Amazon Fashion Week TOKYO (#AmazonFWT)”. It is hosted by the Japan Fashion Week Organization (JFW Organization) and held twice a year in March and October.

Japan’s latest creations are showcased to the world at Shibuya Hikarie and Omotesando Hills as well as other locations in Tokyo.

MB Fashion Week Tokyo - A/W 2016

MB Fashion Week Tokyo - S/S 2016

About Client & Task

Fashion Show

Event:
Tokyo Girls Collection

Creative direction: 
Shogunmaster Photography

Photographer: 
Jeffrey Johnston

About Process:

Collection of shots taken from the various stages at Tokyo Girls Collection held at venues such as Yoyogi Stadium (Shibuya), Yokohama Arena (Yokohama) and Nagoya Dome (Nagoya).

Tokyo Girls Collection - S/S 2018

Tokyo Girls Collection - S/S 2016

Tokyo Girls Collection - A/W 2015

Tokyo Girls Collection - S/S 2015

Tokyo Girls Collection - A/W 2012

Tokyo Girls Collection - S/S 2012

About Client & Task

Fashion Show

Event:
Nagoya Collection

Creative direction: 
Shogunmaster Photography

Photographer: 
Jeffrey Johnston

About Process:

Collection of shots taken from the various stages at Tokyo Girls Collection held at venues such as Yoyogi Stadium (Shibuya), Yokohama Arena (Yokohama) and Nagoya Dome (Nagoya).

NACO - S/S 2013

NACO - A/W 2011

About Client & Task

Fashion Show

Event:
Yaba Collection

Creative direction: 
Shogunmaster Photography

Photographer: 
Jeffrey Johnston

About Process:

Collection of shots taken from the various stages at Tokyo Girls Collection held at venues such as Yoyogi Stadium (Shibuya), Yokohama Arena (Yokohama) and Nagoya Dome (Nagoya).

Yaba Collection - 2014

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