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Most people tend to think that runway shows are more for haute couture or expensive designer labels like you would see at Mercedes Benz Fashion Week. One fashion capital that has really perfected this concept of the current collection fashion show is probably Japan… popular domestic fashion brands come together to host the Tokyo Girls Collection. Fashion Shows come around twice every year, Spring/Summer (S/S) and Autumn/Winter (A/W).

About Client & Task

Fashion Show

Event:
Mercedes Benz Fashion Week

Creative direction: 
Shogunmaster Photography

Photographer: 
Jeffrey Johnston

About Process:

Collection of shots taken from the various runways during Mercedes Benz Fashion Week in Tokyo, held at Hikarie in Shibuya.

MB Fashion Week Tokyo - A/W 2016

MB Fashion Week Tokyo - S/S 2016

About Client & Task

Fashion Show

Event:
Tokyo Girls Collection

Creative direction: 
Shogunmaster Photography

Photographer: 
Jeffrey Johnston

About Process:

Collection of shots taken from the various stages at Tokyo Girls Collection held at venues such as Yoyogi Stadium (Shibuya), Yokohama Arena (Yokohama) and Nagoya Dome (Nagoya).

Tokyo Girls Collection - A/W 2016

Tokyo Girls Collection - S/S 2016

Tokyo Girls Collection - A/W 2015

Tokyo Girls Collection - S/S 2015

Tokyo Girls Collection - A/W 2012

Tokyo Girls Collection - S/S 2012

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